GRW SCOUTTalent market report · Strictly private & confidential · Prepared for I & H Brown · 2026-08-20
Marketing Coordinator · I & H Brown · Perth
Six direct-fit candidates sit within 22 miles of your office — the constraint is price, not scarcity
Your own mapped bench of 338 professionals puts 21 direct-fit and lower-tier candidates in Perth & Kinross and Dundee right now. The blocking factor is not supply: it is a salary gap of £5k–£7k between the Scotland-wide coordinator average and what the only comparable local construction vacancy paid. Close that gap and the search is straightforward. Leave it open and you compete for the same six people against a concurrent £50,000 bid-writer vacancy in your own postcode.
FILLABLE WITH CONDITIONSPackage must clear £32,000 to convert the identified direct-fit bench; advertising below the Kirkcaldy construction comparator of £28,000–£30,000 will yield applicants who cannot cover bid support or social value reporting from day one
Five direct-fit Marketing Coordinators are currently employed within Perth & Kinross, and a sixth Creative Marketing and Brand Coordinator sits in Dundee — all within your mapped bench of 338. The profile exists locally. Two of the five Perth candidates are at A. Proctor Group in Blairgowrie, 16 miles away, confirming that the specific blend of technical content, design and multi-division marketing is hireable in this geography without relocation.
The single binding condition is pay. The nearest comparable vacancy — a construction Marketing Coordinator in Kirkcaldy, June 2026 — cleared at £28,000–£30,000. A concurrent Perth & Kinross bid-writer vacancy is advertised at £50,000–£60,000, setting candidate salary expectations in this postcode well above the Scotland-wide coordinator average of £23,361. Any offer below £30,000 will not convert the local construction-experienced candidates; £32,000–£35,000 reaches the APMP-qualified and bid-experienced tier and removes the primary constraint.
869
career records mapped
340
relevant and in reach
29
named targets below
01Market conditions
What changed in this market — and who else is in it
21 mapped candidates in your immediate geography — the bench is local, not exceptional
Of 338 professionals mapped across the target region, 262 are based in it. Perth & Kinross holds five direct-fit Marketing Coordinators — two at A. Proctor Group in Blairgowrie, two at Hygenius in Perth, one at Sidey in Perth — and 16 further candidates on adjacent tiers. Dundee adds a sixth direct-fit in a Creative Marketing and Brand Coordinator at A. Proctor Group (since September 2025), plus four more on lower tiers. These are not marginal names held in reserve: they are people doing a version of your role, for employers in your geography, right now. The approach strategy follows directly — discrete direct outreach to named individuals at named employers, not a job advertisement that signals the vacancy to competitors before you have spoken to anyone.
Why we're confident
GRW Scout own mapping of 338 in-scope professionals, Perth & Kinross and Dundee, observed 2026-08-20
A. Proctor Group is your primary talent competitor — three of your six direct-fit candidates work there
A. Proctor Group in Blairgowrie employs at least three individuals whose public titles overlap directly with this brief: a Marketing Coordinator (since May 2003), a Multimedia Marketing Co-Ordinator (since January 2014), and a Creative Marketing and Brand Coordinator (since September 2025, Dundee). Graeme Berry's Multimedia Marketing Co-Ordinator profile confirms that the specific skills combination — technical content, photography, graphic design — exists and is retained at a manufacturer 16 miles from your office. Hygenius in Perth employs two further Marketing Coordinators. Sidey — one of the largest uPVC window manufacturers in the UK, also Perth-based — employs a fifth. These are the employers your approach must navigate, and the individuals at them are your primary pool, not a fallback.
Why we're confident
LinkedIn profiles observed 2026-04-12 and 2026-08-20; GRW Scout own mapping, 338 in-scope professionals
A £50,000 bid-writer vacancy in Perth & Kinross is live right now and calibrating candidate expectations above your band
Two simultaneous bid-writer vacancies in Perth & Kinross — one at £50,000 (Scotjobsnet, 2026-08-01) and one at £50,000–£60,000 via Conrad Consulting (S1Jobs, 2026-07-27) — are advertising in the same postcode as this role at the same moment. Any candidate with bid-writing experience in this geography sees those postings. The direct-fit Marketing Coordinators in your mapped bench are not bid writers by title, but the five Perth & Kinross and one Dundee direct-fit candidates all operate in marketing roles that include content, campaigns and stakeholder communications — skills that overlap the bid-support duties in your brief. Those candidates will compare your offer against the £50,000 benchmark even if they are not actively applying for it. The response is not to match £50,000; it is to price your role at the construction coordinator ceiling (£32,000–£35,000) and compete on role breadth, permanence and five-division portfolio growth, rather than attempting to compete on salary with a specialist bid function.
Why we're confident
Scotjobsnet, 2026-08-01; Conrad Consulting via S1Jobs, observed 2026-08-20
Karen Walsh in Pitlochry is the only locally confirmable candidate who holds APMP, civil-engineering bid management and graphic design simultaneously — but her seniority means she sits above the coordinator band
Karen Walsh's LinkedIn profile describes her as an experienced Bid Manager and Graphic Designer with a civil engineering industry background, APMP CP certification, and named Adobe InDesign and Illustrator skills. Her location is Pitlochry — approximately 25 miles north of your Perth office. She is the only individual in the full evidence set who combines all four of the role's hardest-to-source competencies: bid management, construction sector context, graphic design, and Perthshire geography. APMP CP is a practitioner-level qualification; UK infrastructure employers hiring at that level typically price from £35,000 upward. Her current employment status is not confirmed in the evidence. If she is available and open to a move, the role's title and scope would need to reflect her seniority — Marketing Manager or equivalent — to be credible at offer. Her existence confirms the full-brief candidate can be found locally; it does not confirm she is hireable at coordinator salary.
Why we're confident
LinkedIn profile of Karen Walsh, observed 2026-07-03
The outsourced bid-writing alternative costs £39,000–£88,000 per year — making permanent hire the cheaper option at any realistic coordinator salary
Published 2026 UK day rates for freelance bid writing run £300–£750 per day; graphic design adds £200–£350 per day. At I & H Brown's observable tender volume — a minimum of four to six significant public procurement submissions per year across five divisions — outsourcing both functions on a per-bid basis costs between £39,000 and £88,000 annually. A permanent coordinator at £30,000–£35,000 costs roughly half the midpoint of that outsourced range, before accounting for the content, photography, awards, social value and supplier coordination duties that carry no outsourced equivalent in the evidence. The cost arithmetic favours permanent hire clearly. The employer decision this creates is not whether to hire versus outsource, but what to pay the permanent hire to avoid the outsourced cost structure by default.
Why we're confident
Infobrokers/Thornton & Lowe, 2024-02-25; TenderVera 2026 pricing guide, 2026-04-28; Lucius AI 2026 cost guide, 2026-07-19; Tenders UK, 2026-08-12
Social value reporting is a contract-compliance requirement on every Scottish public tender above £4 million — it cannot be left to ad hoc coverage
The Procurement Reform (Scotland) Act 2014 mandates community benefit requirements in Scottish public contracts above threshold. The Scottish Futures Trust's March 2026 review confirms that granular outcome recording and client reporting — apprenticeships, local employment, training, community engagement — are now standard contract obligations, not discretionary content. Two competitors have already separated this function into standalone posts: Sureserve Group advertised a dedicated Social Value Coordinator in Bathgate at up to £35,000; Omexom UK is advertising a Regional Social Value Manager for Scotland at £40,000–£60,000. Bundling social value inside your marketing coordinator role avoids a second hire and is viable, but it concentrates contract-critical reporting on a single person. The employer decision is whether that single point of failure is acceptable given the bid-scoring weight social value now carries on the contracts your energy and renewables pipeline depends on.
Hybrid flexibility of two days per week opens Dundee without materially changing the role — and SSEN in Perth is already advertising comparable community-liaison work as fully on-site at £42,600–£64,000
Your direct-fit Dundee candidate — a Creative Marketing and Brand Coordinator at A. Proctor Group since September 2025 — is 22 miles away. Dundee holds four additional candidates on lower tiers. SSEN Transmission is advertising a Community Liaison Manager in Perth at an estimated £42,600–£64,000 with no home-office option. On-site-only at a higher salary is your infrastructure competitor's offer; two days hybrid at a competitive coordinator salary is your counter. The CIPD Working Lives Scotland 2024 report confirms hybrid expectations are standard across Scottish office roles. The V&A Dundee advertised a Marketing Manager at £29,295–£33,686 in November 2024, confirming an active but small marcomms community in Dundee that will not commute to Perth five days a week. Two days remote per week is the specific arrangement the evidence supports as sufficient to open Dundee without compromising the site-visit and photography requirements the role genuinely needs.
Why we're confident
StudySmarter Talents, SSEN Transmission Community Liaison Manager, observed 2026-08-20; CIPD Working Lives Scotland 2024, published June 2024; SCA/V&A Dundee Marketing Manager, sca-net.org, 2024-11-20
Your contract pipeline is the strongest recruitment argument you have — use it explicitly at offer stage
I & H Brown's publicly announced contracts — EDF Renewables Stranoch Wind Farm (June 2024), SSE Renewables Aberarder Wind Farm (May 2024), SP Energy Networks Eccles Substation (January 2024) and the ScottishPower Iberdrola green transition award (January 2024) — give a candidate joining now an immediate supply of high-visibility, nationally reported infrastructure projects to write about, photograph and submit for awards. Balfour Beatty's A9 Tomatin-to-Moy contract (£184.7 million, July 2024) and Scottish Water's £9 billion Delivery Vehicle 4 procurement (November 2024) keep Tier 1 contractors present in Perthshire, but their community-liaison and social-impact roles are programme-specific: they end when the contract closes. Your coordinator role spans five permanent divisions with no sunset date. A marketing professional's portfolio grows faster in a multi-division contractor with a live renewables pipeline than in most Perth-area roles — state that directly in the job advertisement and at first interview.
Why we're confident
ihbrown.com contract announcements, 2024-01-29, 2024-05-22, 2024-06-01; The Herald, 2024-01-25; Construction Enquirer, 2024-07-10; New Civil Engineer, 2024-11-27
Time-to-hire for a dual bid-writing and marketing coordinator in Perth & Kinross is 56–70 days — every week of delay costs the equivalent of one to two outsourced bid-production days
The UK construction sector average time-to-hire is approximately 28 days. Dual-skill roles — requiring both bid-writing and marketing production — add two to three weeks to that baseline. Perth & Kinross geography and the concurrent £50,000 bid-writer vacancy absorbing available supply first extend the estimate to 56–70 days for this specific brief. At the outsourced bid-writing rate of £450–£750 per day, each week the role remains unfilled costs the equivalent of one to two production days. The 56–70 day estimate is not a reason to lower the specification — it is a reason to move the shortlist to approach this week, not next month.
Retention risk sits at 18–24 months unless a named promotion threshold and CPD access are written into the offer
Emma Gibson's career arc at Luddon Construction — coordinator entry to Bid and Marketing Manager over eleven and a half years at a Glasgow mid-sized contractor — confirms the upward path exists inside a firm of I & H Brown's scale, but it is slow. Enable Recruitment's 2024 analysis identifies five primary departure triggers for bid professionals at mid-sized contractors: no visible promotion path, salary stagnation, professional isolation, poor tooling, and scope creep without title recognition. All five apply structurally to a single-person marketing coordinator post across five divisions with no named peer team. Balfour Beatty and Robertson are physically present in Perthshire on A9 contracts, actively recruiting communications and proposals staff. A named promotion threshold at three years — e.g., Marketing Manager conditional on defined bid-win and social-value output metrics — and APMP Foundation funding within 18 months are the two retention levers the evidence supports as highest-priority, at near-zero marginal cost.
Why we're confident
LinkedIn profile of Emma Gibson, Luddon Construction, observed 2026-06-27; Enable Recruitment blog, 2024-08-01; EiB Group, eibgroup.co.uk, 2025-07-25; Construction Enquirer, 2024-07-10
02The finding that matters most
The dual bid-writing and graphic design profile exists in your geography — but the only confirmed local holder of all four required competencies sits 25 miles away and is priced above your coordinator band by qualification alone.
Of 338 professionals mapped across the target region, six direct-fit Marketing Coordinators sit within 22 miles of your Perth office. The harder-to-source combination — civil engineering bid management, Adobe graphic design, APMP qualification and Perthshire location simultaneously — narrows to one publicly confirmable individual: Karen Walsh in Pitlochry, whose LinkedIn profile records APMP CP, civil engineering bid management and named Adobe InDesign and Illustrator skills. She is the only person in the full evidence set who holds all four competencies within commutable range. Ross Fotheringham at Leiths (Scotland) Ltd in Aberdeen holds the bid-and-marketing-lead combination at a civil engineering contractor but is 85 miles away. The six direct-fit Perth & Kinross and Dundee coordinators on your shortlist cover content, campaigns, CMS, social media and multi-division marketing from day one; none has confirmed bid-writing alongside it. The market is not empty — it is stratified, and the stratum that covers 100% of the brief on day one contains one named local individual at a salary level above your current implied band.
The falsifier: a LinkedIn search returning two or more Perth & Kinross or Dundee-based candidates who hold both APMP Foundation or above and confirmed civil engineering bid-writing experience in their current or most recent role would disprove the claim that the full-brief pool is effectively one person locally. Similarly, if Karen Walsh's current role is confirmed as outside civil engineering bid management, or her profile is updated to remove the APMP CP or Adobe skills, the single-confirmed-individual finding collapses and the nearest full-brief candidate becomes Ross Fotheringham in Aberdeen.
02AWhere your spec narrows the market
Construction or civil engineering sector experienceRemoves most of the general Perth and Dundee marketing coordinator population. Of the six direct-fit candidates on this page, all sit in manufacturing (A. Proctor Group) or a facilities/services context (Hygenius, Sidey) — construction-adjacent but not civil engineering. Approaching them requires a credible case for why the sector step is small; the energy and renewables contract pipeline is the strongest available argument.
Bid writing to support the tendering teamThe hardest single element to source locally. None of the six direct-fit coordinators on this page carries a bid-writing title. The only local candidate with confirmed civil engineering bid management and APMP qualification is Karen Walsh in Pitlochry, who is priced above the coordinator band. Accepting a strong marketing generalist and providing structured bid-writing induction alongside the tendering team — as the role's own 'support' framing permits — is the practical route past this constraint. Without that framing, the Perth & Kinross pool for bid-experienced candidates narrows to individuals responding to the concurrent £50,000–£60,000 bid-writer vacancies, not this role.
Adobe Creative Suite, graphic design and photography/videographyBites moderately. Graeme Berry's Multimedia Marketing Co-Ordinator profile at A. Proctor Group confirms this combination exists locally. The two A. Proctor Group direct-fit candidates and the Sidey coordinator are the highest-probability matches for hands-on design skills within the Perth bench. Candidates from general B2B marketing without construction context are more likely to hold these skills than candidates from bid-first commercial roles, which points toward a marketing-first hire with bid induction over a commercial-first hire with design training.
Social value reporting — community benefits, local employment, training outcomes for bids and client reportsNarrows supply because practitioners who treat social value as a primary competency are priced at £35,000–£60,000 in standalone roles (Sureserve, Omexom). Bundling it into a coordinator role is viable but means the hire needs to learn the procurement compliance dimension on the job. The Procurement Reform (Scotland) Act threshold makes this a contract-critical output, not a desirable extra; structuring induction to cover Scottish public procurement community benefit requirements in the first 90 days removes the risk without requiring a dedicated second hire.
Degree or qualification in marketing and communications, or equivalent experienceBites lightly in this market. All six direct-fit candidates hold coordinator-level roles, and the Scotland-wide coordinator population is graduate-weighted. This requirement does not meaningfully narrow the accessible pool beyond the sector-experience constraint above.
Perth, Scotland location — working across office, site and management teamsLimits full-remote viability and requires Dundee-based candidates to accept a regular commute. The evidence supports two days remote per week as the arrangement that opens Dundee without compromising site-visit and photography requirements. Full-time on-site reduces the addressable pool to Perth residents and short-commute Perthshire candidates only — approximately the five Perth & Kinross direct-fit candidates already on this page.
03Pay read
What the market is actually paying for this capability
Employer · role
Where
Package
Why we're confident
Marketing Coordinator, construction company
Kirkcaldy, Scotland
£28,000–£30,000
Why we're confident
LinkedIn vacancy posted by Nine Twenty Recruitment director, June 2026 — the closest published comparator: same function, same sector, same country, 50 miles from Perth
Marketing Coordinator (Scotland-wide average)
Scotland
£23,361 average / £26,032 senior
Why we're confident
RollThePay Scotland-wide data, live 2026-08-20 — reflects third-sector, leisure and retail skew; does not filter by sector and understates construction-sector rates; use only as floor of the Scotland-wide population
Bid Writer (concurrent vacancy in same postcode)
Perth & Kinross
£50,000–£60,000
Why we're confident
Conrad Consulting via S1Jobs, posted 2026-07-27, onsite — directly competing vacancy in your geography at time of this search; sets candidate salary expectations in Perth & Kinross
£28,000–£30,000Marketing generalists from the wider Scotland coordinator pool; candidates without confirmed construction-sector experience or bid-writing skills; matches the Kirkcaldy construction comparator but will not convert candidates currently employed at A. Proctor Group, Hygenius or Sidey who can observe the Edinburgh £30,000–£40,000 range
£30,000–£32,000The six direct-fit Perth & Kinross and Dundee coordinators on this page, including the A. Proctor Group Creative Marketing and Brand Coordinator in Dundee; candidates from Dundee-area marcomms roles who will price in a two-to-three day hybrid commute; sector generalists with two-plus years of construction-adjacent experience willing to learn bid writing through structured induction
£33,000–£35,000Candidates with confirmed bid-support or bid-writing experience alongside marketing skills; the full Dundee catchment including candidates aware of the Edinburgh salary range; individuals who will treat the concurrent Perth & Kinross bid-writer vacancy at £50,000–£60,000 as a reference point but are attracted by the five-division portfolio breadth and permanent role security
£35,000–£45,000APMP CP-qualified candidates, including Karen Walsh in Pitlochry — the only confirmed local holder of civil engineering bid management, graphic design and APMP CP simultaneously; requires a role title reflecting seniority (Marketing Manager or equivalent) to be credible at this band; unlocks the full-brief candidate who needs no bid induction and no design training
04How the market narrows
869
mapped
340
relevant, in reach
338
after false friends removed
29
named targets
05The people
29 named targets, with the evidence
Every person below is a real individual, drawn from their own documented career record — with a link to that record. Nobody has been contacted; nothing has been advertised.
Tier 1
Direct-fit Marketing Coordinators in Perth & Kinross
6 people
Title match (Marketing Coordinator or equivalent) at a Perth/Kinross-based employer, active role, and location firmly within the brief's region.
**Five-year unbroken tenure as Marketing Coordinator at Hygenius (Perth and Kinross), demonstrating exactly the role title and stability I & H Brown requires.**
Entire recorded career anchored in Perth and Kinross — no relocation risk.
Longevity grade HIGH; settled pattern signals commitment to a single employer.
Spec match · Very strong — verify breadth of marketing duties and any construction/B2B sector exposure · Longevity read · HIGH — 6-year anchor tenure; settled pattern
**Currently Marketing Coordinator at Sidey, a Perth-based building-products manufacturer — direct sector adjacency to I & H Brown's construction and development divisions.**
Preceded by 7+ years in banking (Clydesdale Bank, Aviva) in Perth, evidencing strong stakeholder communication and multi-audience writing skills.
Spec match · Very strong — verify scope of marketing duties at Sidey (content, social, campaigns vs. admin-only) · Longevity read · HIGH — 8-year anchor tenure; settled pattern
**Promoted internally at Hygenius from Sales Executive Assistant to Marketing Coordinator, showing progression within a Perth-based employer.**
Prior Sales Executive Assistant role at Hygenius (Dec 2024–Feb 2026) provides commercial context useful for bid-support and business-development marketing.
Perth-based throughout recorded history — no commute or relocation concern.
Spec match · Strong — verify marketing duties in coordinator role (early tenure, limited evidence yet); verify scope · Longevity read · MODERATE — mixed tenure pattern
Marketing Coordinator @ A. Proctor Group Ltd. since May 2003
**23-year continuous tenure as Marketing Coordinator at A. Proctor Group, a Perth-based construction-materials manufacturer — the deepest single-employer marketing track record in the roster and directly sector-relevant.**
Sustained presence in a B2B manufacturing/construction environment maps directly onto I & H Brown's multi-division, construction-focused brief.
Longevity grade HIGH; unmatched stability and depth.
Spec match · Very strong — verify appetite to move after 23 years; role scope likely covers full marcomms mix given tenure · Longevity read · HIGH — 23-year anchor tenure; settled pattern
Creative Marketing and Brand Coordinator @ A. Proctor Group Ltd. since Sep 2025
**Four years as Marketing Coordinator (2021–2025) then promoted to Creative Marketing and Brand Coordinator at A. Proctor Group, Blairgowrie — construction-materials sector, directly adjacent to I & H Brown's civil engineering divisions.**
Design Intern background (Wild Heart, Ninewells Hospital) supports the graphic design and visual content duties specified in the brief.
Blairgowrie location is within the brief's region tokens; commutable to Perth.
Spec match · Very strong — verify willingness to move employer; construction-materials B2B background is strong sector match · Longevity read · MODERATE — mixed tenure pattern
Multimedia Marketing Co-Ordinator @ A. Proctor Group Ltd. since Jan 2014
**Over a decade as Multimedia Marketing Co-Ordinator at A. Proctor Group, a Perth-area construction-materials manufacturer — multimedia and multi-channel content production squarely matching the photography, videography and graphic-design duties in the brief.**
Previous Technical Researcher role at A. Proctor (2002–2014) provides deep understanding of technical product information, directly useful for translating civil-engineering project detail into marketing content.
Perth-based; longevity grade HIGH.
Spec match · Very strong — verify breadth of current marcomms duties; 'multimedia' focus suggests strong creative-production match · Longevity read · HIGH — 13-year anchor tenure; settled pattern
Proven marketing and communications careers in Perth or the immediately surrounding region; role titles are above or alongside coordinator level, with sector adjacency (construction, B2B, infrastructure, community/social value) or strong transferable marcomms depth.
Marketing Coordinator (Freelance) + Marketing Coordinator @ Miconex since Aug 2024
**Currently combining freelance marketing coordinator work with an employed Marketing Coordinator role at Miconex in Perth — actively practising marketing coordination and available for a permanent step-up.**
10-year Account Manager tenure at Miconex (2015–present) provides deep client relationship and commercial context directly useful for bid-support and business-development marketing duties.
Perth-based throughout; longevity grade HIGH.
Spec match · Strong — verify scale and scope of marketing duties vs. account management at Miconex; freelance suggests proactive skills-broadening · Longevity read · HIGH — 12-year anchor tenure; settled pattern
Marketing and Communications Coordinator @ GrowBiz Scotland since Mar 2020
**Serving Marketing and Communications Coordinator at GrowBiz Scotland (Perth-based) since 2020, running alongside concurrent editorial and author roles — evidence of strong multi-channel content production and community-engagement communications.**
Editor of The Perthshire Magazine (2018–present) demonstrates publishing, editorial and local-audience content skills directly aligned with case studies, project profiles and award submissions.
Longevity grade HIGH; Perth-based; community and enterprise focus maps well onto social value reporting duties.
Spec match · Strong — verify construction/B2B sector exposure; social value and community comms are a good match · Longevity read · HIGH — 12-year anchor tenure; settled pattern
**Progressed from Marketing Coordinator (2019–2021) to Marketing Manager at Merlin ERD Ltd in Perth — direct title match at coordinator level followed by demonstrated progression, plus parallel Creative Director role.**
Seven-year specialist at DIATECH UK (Perth and Kinross, 2012–2019) in a technical B2B environment; translating specialist technical information for varied audiences is a named requirement of the brief.
Freelance Graphic Designer background (Brand Vigor UK) supports the graphic-design and visual-production duties specified.
Spec match · Strong — currently at manager level so verify appetite for coordinator-scope role; B2B technical background is a strong fit · Longevity read · HIGH — 7-year anchor tenure; settled pattern
**Content Manager for Perth Life and Founder of Highbeat Digital (Perth) — sustained Perth-based digital marketing and content practice, including editorial output and direct client campaign delivery.**
Lifestyle & Entertainment Editor at Perth Gazette (2017–2018) and Sales & Events Executive at BlueSky Experiences (Perth) demonstrate multi-channel content, events coordination and business-development marketing experience aligned to the brief.
Perth And Kinross location throughout; direct experience of community-facing content production.
Spec match · Strong — verify construction/B2B sector exposure; digital and content breadth is well evidenced · Longevity read · WATCH — 4 completed spells under 2 years on the record
Marketing and Communications Manager @ Balhousie Care Group since Jan 2023
**30-year marketing and communications career spanning Balhousie Care Group, Pitlochry Festival Theatre, and a Perthshire marketing consultancy — deep full-mix marcomms experience with sustained Perth/Perthshire presence.**
Brand and Communications Executive then Manager at Balhousie Care Group in Perth (2021–present) covers brand, internal comms, digital and campaign work closely matching the brief's scope.
Marketing Communications Associate at Pitlochry Festival Theatre (2017–2021) evidences award submissions, PR, event coordination and community-engagement communications — all named duties.
Spec match · Strong — currently at manager level; verify appetite for coordinator-scope; construction sector is new but broad marcomms depth is strong · Longevity read · MODERATE — 14-year anchor, then recent movement
PR, Marketing and Communications Officer @ Perth and Kinross Countryside Trust since Jul 2023
**Currently PR, Marketing and Communications Officer at Perth and Kinross Countryside Trust — a role combining PR, marketing content, community engagement and stakeholder communications directly matching the brief's duties.**
Previous Communications Executive at Food Standards Scotland (2016–2017) and Information/Feedback Officer at Aberdeenshire Council demonstrate public-sector stakeholder communications and multi-audience writing skills.
Auchterarder location is within the brief's region tokens; commutable to Perth.
Spec match · Strong — verify construction/B2B sector exposure; PR, marcomms and community engagement are well evidenced · Longevity read · WATCH — 5 completed spells under 2 years on the record
**9-year marketing career at Crabtree & Crabtree (Marketing Executive 2014–2019, Marketing Manager 2019–2021) then Marketing Account Manager at Rettie & Co., a property firm — B2B marketing with estates and property sector adjacency relevant to I & H Brown's farming, estates and development divisions.**
Currently freelancing as Marketing Consultant in Perth and Kinross, suggesting active availability and skills breadth across campaigns, content and client management.
Spec match · Strong — verify construction/civil engineering exposure; estates and property background is a useful sector bridge · Longevity read · MODERATE — 8-year anchor, then recent movement
**14-year marketing career at UHI Perth — from Media and Public Relations Coordinator (2007–2011) to Marketing Team Leader — demonstrating sustained growth in a Perth institution with full-mix marcomms scope.**
Earlier Media and PR Coordinator role at UHI Perth covered press, PR, campaigns and content, and Marketing Assistant at Horsecross Arts (Perth) adds events and community-engagement communications experience.
Spec match · Strong — currently at team-leader level; verify appetite for coordinator-scope role; Perth-based career depth is strong · Longevity read · HIGH — 15-year anchor tenure; settled pattern
Development Officer @ Dundee Heritage Trust since Mar 2022
**Senior Marketing Executive at Cunningly Good Group (Perth) and Marketing and PR Executive at Volpa (Perth, 2017–2021) — two consecutive Perth-based agency-side marketing roles delivering campaigns, content, PR and digital for diverse B2B and public-sector clients.**
Marketing Communications Officer at Culture Perth and Kinross (2006–2016) provides a decade of public-sector marcomms including community engagement, events, brand and PR — directly relevant to social value and community-benefit communications duties.
Perth-based throughout recorded history.
Spec match · Strong — currently in a development officer role outside marketing; verify desire to return to a pure marketing coordinator position · Longevity read · MODERATE — 10-year anchor, then recent movement
Digital Marketing Executive @ Horsecross Arts – Perth Concert Hall & Theatre since Sep 2021
**Digital Marketing Executive at Horsecross Arts in Perth since 2021, managing digital channels, campaigns and audience communications for a major Perth arts venue — direct practice of social media, email, CMS and digital analytics skills named in the brief.**
Nine-year Horsecross Arts career (Catering Supervisor → Box Office Supervisor → Deputy Box Office Manager → Ticketing Services Manager → Digital Marketing Executive) demonstrates deep organisational knowledge and progressive skills development.
Perth-based throughout; longevity grade WATCH but explains varied roles within one employer.
Spec match · Strong — verify construction/B2B sector exposure; digital marketing execution skills are well evidenced · Longevity read · WATCH — 5 completed spells under 2 years on the record
Marketing & Social Media Executive @ Perth Theatre and Concert Hall since Mar 2026
**Just moved to Marketing & Social Media Executive at Perth Theatre and Concert Hall (Mar 2026), following 2.5 years as Communications Assistant at Dundee Contemporary Arts — active marcomms practice in the Tayside region.**
Communications Assistant role at DCA (2023–2026) covered press, digital content, social media and audience communications — directly matching content-creation and social-media duties in the brief.
Dundee location is within the brief's commuter region; actively working in Perth venue from March 2026.
Spec match · Good — very early in current Perth role; verify construction/B2B sector interest; communications breadth is solid — verify X (new to Perth role, limited construction exposure) · Longevity read · WATCH — 3 completed spells under 2 years on the record
Marketing and Communications Coordinator @ ANGUSalive since Jun 2025
**Currently Marketing and Communications Coordinator at ANGUSalive (Angus, from Jun 2025) — exact title match, active role, managing campaigns, content and communications for a large community leisure and culture organisation.**
Media and Marketing Assistant at V&A Dundee (2023–2025) and Junior Communications and Marketing Advisor at Scottish SPCA (2022) demonstrate multi-platform content, social media and PR skills across public-facing brands.
Dundee location; commutable to Perth.
Spec match · Strong — verify construction/B2B sector exposure; coordinator title and community communications duties are a direct match · Longevity read · WATCH — 6 completed spells under 2 years on the record
Marketing and Communications Co-ordinator (Commercial Specialist) @ Fife College since Mar 2026
**Marketing and Communications Co-ordinator at Fife College (Mar 2026) following 3.5 years as Business Administrator – Marketing & Communications at the University of Dundee — sustained marketing coordinator-level work in a large institutional environment.**
Digital Marketing Analyst and Marketing Lead at Razor Digital Media in Aberdeen (2020–2022) adds agency-side digital analytics, social media and campaign management experience matching the brief's reporting and digital requirements.
Dundee-based; commutable to Perth.
Spec match · Strong — verify construction/B2B sector exposure; marcomms coordinator experience and digital analytics skills are well evidenced · Longevity read · WATCH — 6 completed spells under 2 years on the record
Media And Communications Officer @ BEAR Scotland since Jun 2024
**Currently Media and Communications Officer at BEAR Scotland in Perth — a roads and infrastructure maintenance company, making this the closest construction/infrastructure-sector communications role in the roster.**
Previous Communications and Marketing Advisor at Scottish SPCA (2022–2024) and Communications Officer at Kinross High School (2019–2022) show a strong pattern of multi-stakeholder comms, social media, content production and community engagement.
BEAR Scotland is based in Perth; role is directly infrastructure-sector comms matching I & H Brown's civil engineering divisions.
Spec match · Very strong — infrastructure communications sector match is the strongest in the roster; verify scope of media duties vs. marketing coordinator breadth · Longevity read · WATCH — 3 completed spells under 2 years on the record
Stakeholder and Communications Manager @ Morrison Construction since Apr 2024
**Stakeholder and Communications Manager at Morrison Construction (civil engineering contractor) since Apr 2024, and previous WSP Engagement Consultant based in Perth (2023–2024) — direct civil engineering and infrastructure communications experience, the most sector-specific background in the extended roster.**
Seven-year CSR Manager career at Galliford Try (civil engineering/construction, Aberdeen) demonstrates social value reporting, community benefits, stakeholder engagement and bid-related communications — every named social value duty in the brief is covered.
MCIPR qualification and previous Perth-based role at WSP; commutable from Aberdeen or open to relocation — verify.
Spec match · Very strong — civil engineering sector and social value experience is an exceptional match; verify relocation/commute from Aberdeen and appetite for coordinator vs. manager scope — verify X · Longevity read · HIGH — 7-year anchor tenure; settled pattern
Blair HardyCharlestown Of Aberlour, Scotland, United Kingdom
Regional Sales Manager @ SANY Heavy Machinery since Jan 2026
**Design and Marketing Assistant at The Morris Leslie Group (plant hire and machinery, Perth, Feb 2024–Mar 2025) — direct plant hire sector exposure matching I & H Brown's plant hire division, with marketing design and content duties.**
Communication Trainee and Digital Marketing Modern Apprentice at Perth & Kinross Council (2020–2023) provides a formal marketing foundation plus community and stakeholder communications experience relevant to social value duties.
Perth area throughout training and early career; commutable from Aberlour or relocation possible — verify.
Spec match · Good — plant hire sector exposure is directly relevant; currently in sales management outside marketing — verify desire to return to marketing; verify X (current role is sales, not marketing) · Longevity read · WATCH — 7 completed spells under 2 years on the record
Tier 3
Bid Writing & Social Value Specialists with Marcomms Overlap
4 people
Candidates whose primary track record is in bid writing, social value or stakeholder communications within construction or infrastructure — covering the specialist 'bid writing support' and 'social value reporting' duties named in the brief, alongside broader marcomms ability.
**Bid writer at Everwarm (energy-efficiency contractor) since 2020, preceded by Proposal Writer at Aviva (Perth, 2008–2015) — sustained bid and proposal writing career in Perth covering exactly the bid-writing support duties named in the brief.**
Perth-based throughout; longevity grade HIGH; Everwarm is an infrastructure/energy-sector contractor, giving direct construction-adjacent sector experience.
Collins Language Dictionary Editor background (2004–2005) evidences exceptional written English, crucial for translating technical project information.
Spec match · Strong — bid writing is a direct match; verify breadth of marketing/comms duties beyond proposals; verify marketing-coordinator scope appetite · Longevity read · HIGH — 7-year anchor tenure; settled pattern
Social Impact Manager @ Robertson Group since Sep 2024
**Progressive social value career at McLaughlin & Harvey Ltd (Social Value Coordinator 2021–2023, Social Value Manager 2023–2024, Responsible Business Manager 2024) and now Social Impact Manager at Robertson Group — the deepest construction-sector social value specialism in the roster.**
Previous Project Office & Communities Lead at Robertson Group (2018–2021) and Site Support Co-ordinator (2015–2018) demonstrates sustained construction-sector community engagement and reporting, directly matching the brief's social value communications duties.
Dundee area; commutable to Perth.
Spec match · Strong — construction social value and community engagement is the strongest match for that duty cluster; verify appetite for broader marketing coordinator scope beyond social value — verify X · Longevity read · WATCH — 4 completed spells under 2 years on the record
Responsible Business Lead @ McLaughlin & Harvey Ltd since Jun 2025
**Responsible Business Lead at McLaughlin & Harvey Ltd (construction) since Jun 2025, preceded by Employer Liaison Officer at DYW Tay Cities and Digital Marketing Modern Apprentice at Perth & Kinross Council — bridging digital marketing skills with construction-sector community and social value duties.**
Digital Marketing Modern Apprentice at Perth & Kinross Council (2021–2022) in Kinross provides formal digital marketing training directly relevant to the brief's social media, CMS and digital-content duties.
Kinross location is within the brief's region tokens; McLaughlin & Harvey is a civil engineering contractor.
Spec match · Good — construction social value background is directly relevant; digital marketing foundation exists but is early-career; verify scope and experience depth — verify X (early career; responsible business role is recent) · Longevity read · WATCH — 12 completed spells under 2 years on the record
Community Liaison Officer @ Wills Bros Group (A9, Perth) since Oct 2025
**Community Liaison Officer on the A9 project in Perth (Oct 2025) and Social Sustainability Coordinator at BAM UK & Ireland (Apr–Oct 2025) — active construction-sector social value and community communications experience on a major Scottish infrastructure project.**
Project Office Manager at BAM UK & Ireland in Perth (2023–2025) provides project-environment coordination skills and internal communications experience directly relevant to working across operational, commercial and management teams.
Perth-based throughout; directly on-site in the civil engineering environment I & H Brown operates in.
Spec match · Strong — construction community liaison and social sustainability are directly relevant; verify marketing/content production breadth beyond stakeholder engagement — verify X · Longevity read · WATCH — 7 completed spells under 2 years on the record
Tier 4
Emerging Candidates with Transferable Communications Skills in the Region
3 people
Perth-region candidates with communications, content or digital marketing foundations who do not yet hold a full coordinator-level marketing role, but whose record, location and skills trajectory make them worth considering for a supportive coordinator position.
**Social Media Manager at altar (Broughty Ferry) since Nov 2025, progressed from PR & Digital Marketing Assistant at Ginger PR (2023–2024) and altar (2024–2025) — growing digital marketing and PR career anchored in the Tayside region.**
Customer service background at Marks and Spencer and Bestway Wholesale in Perth evidences stakeholder-facing communication skills useful across site, office and management teams.
Perth-based throughout; shows proactive progression from intern to assistant to manager.
Spec match · Good — social media and PR skills are relevant; limited B2B or construction exposure; coordinator breadth to verify — verify X (early career; limited construction or B2B experience on record) · Longevity read · WATCH — 4 completed spells under 2 years on the record
Digital Marketing Executive @ Henderson Loggie since Dec 2024
**Digital Marketing Executive at Henderson Loggie (professional services B2B firm) since Dec 2024, following Marketing Assistant and Coordinator role at Live Active Leisure (Perth, 2022–2024) — active B2B digital marketing practice in the Tayside region.**
Freelance Social Media Manager work (2023–present) and personal shopper background in Perth show sustained regional ties and self-directed digital skills development.
Cupar location; commutable to Perth; Live Active Leisure role was Perth-based.
Spec match · Good — B2B digital marketing and Perth-based marketing assistant experience are relevant; construction sector is new — verify X (early career; limited construction exposure) · Longevity read · WATCH — 3 completed spells under 2 years on the record
Marketing Executive @ Crieff Hydro Family of Hotels since Jun 2023
**Marketing Executive at Crieff Hydro Family of Hotels in Crieff (a region token location) since Jun 2023, managing campaigns, content and events marketing for a major Perthshire hospitality group — multi-channel marketing practice in the brief's geographic area.**
Earlier Marketing Assistant roles at The National Piping Centre and Pillow Partners demonstrate content production, social media and event-marketing skills across multiple employers.
Crieff is within the brief's region tokens; regular exposure to multi-stakeholder, multi-audience marketing in a complex group structure.
Spec match · Good — marketing executive experience and Crieff/Perthshire location are relevant; hospitality-sector background differs from construction/B2B — verify X (limited construction or B2B exposure) · Longevity read · WATCH — 8 completed spells under 2 years on the record
06Where budget gets wasted
Who not to chase
Candidates responding to a general job advertisement placed in August 2026 without direct outreach to the six mapped direct-fit candidates first — The concurrent £50,000–£60,000 bid-writer vacancies in Perth & Kinross mean that any construction-experienced candidate actively job-seeking in this postcode has already seen and evaluated those roles. A public job advertisement for a coordinator role at £28,000–£32,000 will attract applicants who have not been selected for the higher-paying roles — which is the wrong filter. The six direct-fit candidates on this page are not actively advertising their availability; they are only reachable through direct approach.
07Recommendation
How we would work this role
Week 1
Confirm the offer parameters before approaching anyone
Agree salary range (recommended £32,000–£35,000 to convert the direct-fit bench; £35,000–£40,000 at Marketing Manager title if Karen Walsh in Pitlochry is the primary target), hybrid working arrangement (recommended two days remote per week), and whether the role is scoped as Marketing Coordinator or Marketing Manager. Clarify the group legal structure — how many registered entities the coordinator produces outputs for, and whether social value thresholds differ between them — so the role brief is accurate before it reaches any candidate. Confirm the retention structure: a named promotion threshold at three years and APMP Foundation funding within 18 months should be in the offer letter, not negotiated after acceptance.
Week 1–2
Direct outreach to the six named direct-fit candidates
Approach the five Perth & Kinross direct-fit candidates (two at A. Proctor Group Blairgowrie, two at Hygenius Perth, one at Sidey Perth) and the Dundee direct-fit Creative Marketing and Brand Coordinator at A. Proctor Group. Each approach should name the role, the five-division scope, the renewables pipeline (Stranoch, Aberarder, Eccles) as a portfolio-growth argument, and the hybrid arrangement. Do not lead with salary; establish interest in the scope first. Separately, approach Karen Walsh in Pitlochry with a scoped conversation about whether a Marketing Manager-level role at £35,000–£40,000 is of interest — her APMP CP and civil engineering bid management background means she warrants a distinct conversation, not the same approach template.
Week 2–3
Parallel outreach to the 20 lower-tier candidates in Perth & Kinross and Dundee
The 16 lower-tier Perth & Kinross candidates and 4 lower-tier Dundee candidates on the mapped bench include communications, content and brand professionals who cover 70–80% of the brief without a construction background. Approach the strongest profiles among them with a frank description of the sector-learning requirement and the structured bid induction the tendering team will provide. These candidates are the contingency if none of the six direct-fit individuals converts; they are not a downgrade — they are the marketing-first route that the role's own 'support the tendering team' framing was designed to accommodate.
Week 2–3
Contact Elemental Talent Solutions in Dundee and Grant McInroy at KBM Resourcing in Forfar
Elemental Talent Solutions (Dundee, construction/renewable energy specialism) and Grant McInroy at KBM Resourcing (Forfar, commercial and QHSE specialism, CertRP) are the two agency contacts in the Tayside/Perthshire corridor most likely to hold or recently have placed candidates with bid-support or commercial experience. Neither has publicly confirmed an active pool for this role type; the approach should ask directly whether they have registered any candidates with bid writing alongside marketing or communications skills in the last six months. This is a parallel conversation, not a primary search route.
Week 3–4
Widen to Ross Fotheringham at Leiths (Scotland) and construction marketing coordinators in Glasgow and Aberdeen if the local bench does not convert
Ross Fotheringham (Marketing and Media Lead, Leiths Scotland, Aberdeen, four years and eight months of civil engineering marketing and bid experience) is the strongest out-of-area candidate in the evidence. Glasgow-based candidates — Jacqueline Lightbody at WGM Engineering, Emily Kellock at Morris & Spottiswood Group, Kiera G. at Civic — hold the bid-and-marketing coordinator profile but require either relocation or a hybrid arrangement that covers 85+ miles. At this stage, stating 'relocation support available' in outreach (the current Scottish civil engineering market norm, per the Hays Inverness precedent) without anchoring to a specific figure is the appropriate approach; no competitor has published a relocation quantum and no published benchmark exists to anchor against.
Week 4
First-round interviews and shortlist to two to three candidates
Score candidates against three weighted criteria in this order: (1) construction or infrastructure sector context sufficient to write credible case studies and social value reports without a six-month induction; (2) confirmed content production skills — writing, CMS, social media, at least one of Adobe/Canva/photography; (3) bid-support capability or demonstrable aptitude and willingness to develop it through structured induction. Do not gate the process on bid-writing experience at hire if a candidate holds criteria one and two strongly — the role's own framing permits induction into bid support alongside the tendering team.
07AHonesty line
What we still don't know
Karen Walsh's current employment status and salary expectation — She is the only publicly confirmable individual within commuting distance of Perth who holds APMP CP, civil engineering bid management and Adobe graphic design skills simultaneously. Whether she is actively employed, available, or open to a move — and what salary she would require — cannot be determined from her LinkedIn profile fragment. If she is available and the role is scoped at Marketing Manager level with a salary at £35,000–£40,000, she is the single most efficient route to a full-brief hire on day one.
I & H Brown's group legal structure and the number of separate registered entities the coordinator will produce contract-critical outputs for — Companies House shows I. & H. Brown Limited (SC040891) files group accounts, meaning at least one subsidiary or parent entity sits above the operating company. Social value reporting, bid submissions and contract announcements are submitted under specific legal entities with separate Procurement Reform Act thresholds and reporting obligations. A candidate joining on the basis of a single-employer brief may discover they are producing compliance-grade outputs for multiple registered entities. Clarifying which entities the role covers — and whether social value thresholds and reporting deadlines differ between them — is necessary before the role materials are finalised.
Whether the five Perth & Kinross direct-fit candidates are actively seeking or genuinely passive — All five are currently employed. None has signalled open-to-work status in the mapped data. Passive candidates at A. Proctor Group, Hygenius and Sidey will require a compelling approach — not a job advertisement — and their conversion timeline is unknown. The 56–70 day time-to-hire estimate assumes direct outreach; a job-ad-only route will extend that timeline and may not reach any of the six direct-fit candidates at all.
Whether the two concurrent Perth & Kinross bid-writer vacancies (Scotjobsnet £50,000 and Conrad Consulting £50,000–£60,000) have already absorbed the candidates most likely to move — If those two roles have already drawn applications from the locally available bid-experienced pool, the remaining candidates are either fully passive or have already reviewed and declined vacancies at that pay level. This materially affects how quickly direct outreach to the six direct-fit coordinators will convert, and whether the bid-writing competency in any of them can be confirmed or assumed.
08Decision page
The decisions that unlock this search
01
Set the salary at £32,000–£35,000 — the Kirkcaldy construction benchmark does not convert the local direct-fit bench
The Scotland-wide coordinator average of £23,361 and the ArchJobs blended average of £27,073 both understate the scope of this role. The Kirkcaldy construction comparator at £28,000–£30,000 is the floor, not the target. The six direct-fit candidates on this page are currently employed at A. Proctor Group, Hygenius and Sidey; they will benchmark your offer against the Edinburgh Marketing & Communications Co-ordinator range of £30,000–£40,000 and the concurrent Perth & Kinross bid-writer vacancies at £50,000–£60,000. An offer at £32,000–£35,000 sits in the range that converts this bench. If the target is Karen Walsh (APMP CP, civil engineering bid management, Pitlochry), the role requires a Marketing Manager title and a salary of £35,000–£40,000 to be credible.
02
Offer two days remote per week — it opens Dundee and counters the SSEN Transmission on-site-only offer at no cost to the role's operational requirements
SSEN Transmission is advertising a Community Liaison Manager in Perth at up to £64,000 with no home-office option. Two days remote is the specific arrangement that opens the Dundee catchment — including the direct-fit Creative Marketing and Brand Coordinator at A. Proctor Group — without compromising the site visits and photography the role genuinely requires. Full-time on-site limits you to the five Perth & Kinross direct-fit candidates only; two days remote extends the addressable pool at zero marginal cost.
03
Write a named promotion threshold and APMP Foundation funding into the offer letter
The Enable Recruitment framework identifies lack of a visible promotion path and professional isolation as the two highest-probability departure triggers for bid-and-marketing professionals in single-person coordinator roles at mid-sized contractors. Balfour Beatty and Robertson are physically present in Perthshire on A9 contracts and will recruit your hire once they have 18–24 months of infrastructure communications experience. A named Marketing Manager threshold at three years, conditional on defined outputs, and funded APMP Foundation within 18 months are the two lowest-cost retention levers the evidence supports. Both should be in the offer letter, not floated informally after acceptance.
04
Clarify the group legal structure before the role brief is finalised
I. & H. Brown Limited files group accounts at Companies House. Social value reporting and bid submissions are produced under specific registered entities with separate procurement thresholds and reporting obligations. If the coordinator will produce contract-critical compliance outputs for more than one legal entity, that should be stated in the brief and reflected in the induction plan. A candidate who discovers this post-hire — when a bid submission requires a different registered company number from the one on their contract — loses confidence in the employer's transparency at the worst possible moment.
05
Decide now whether social value stays inside this role or moves to a standalone hire
Sureserve and Omexom have already separated social value into dedicated posts at £35,000–£60,000. Keeping it inside your coordinator role avoids a second hire and is cost-justified by the outsourcing cost arithmetic. The decision you need to make is operational, not financial: a single-person team means one point of failure for contract-critical bid-scoring outputs. If the social value reporting volume across your five divisions exceeds what one coordinator can absorb alongside content, photography, campaigns and supplier management, the answer is a structured handover protocol with the tendering team — not a second hire — and that protocol needs to be in the induction plan from day one.
Release the shortlist for direct approach this week
The six direct-fit candidates — five in Perth & Kinross, one in Dundee — are all currently employed and none is signalling open-to-work. They are only reachable through direct, discreet outreach. Every week of delay runs against the 56–70 day time-to-hire window and against two concurrent bid-writer vacancies in Perth & Kinross that are drawing on the same local pool. Confirm the salary range (£32,000–£35,000), the hybrid arrangement (two days remote) and the Karen Walsh approach strategy (Marketing Manager title, £35,000–£40,000) today — then release the shortlist for first contact.
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